LAMAR NOIR THE NEW OPULENT FRAGRANCE
DISCOVER
"A beauty so enchanting, it has enraptured people for centuries.
A clarity so pure, one glimpse is enough to mesmerize.
A love so powerful, its radiance will shine for eternity."
Treasured throughout history, precious gemstones have been sought after on many a quest. By far the most desired and cherished is the Almaz, a gem of legendary sparkling brilliance which symbolizes everlasting love, strength, and good health. Almaz, the Arabic name for Diamonds, are renowned not only for their sublime beauty, but also for their timelessness as they withstand millions of years of immense pressure to form.
Almaz by Kajal embodies delicate femininity, a graceful softness immaculately combined with a scintillating vivacity. A sophisticated shimmering, a pristine purity, a delectable desire.
Almaz was created by celebrated perfumer Rania Jouaneh, renowned for her exquisitely powerful and sensual perfume creations. Almaz opens with a beguiling fruity combination of Bergamot and Blackcurrant, a delightful mixture of fresh sweetness with a spicy edge. The heart notes consist of an elegant blend of Raspberry, Flower notes and Heliotrope, resulting in a warm and alluring floral embrace. As we reach the base notes, we find a delicious fusion of Musk, Wood notes, Vanilla, Amber and Brown Sugar, a mellow yet sensual composition consisting of a rich and pure earthy softness.
Omar Ayoub, designer and architect of the bottle and packaging for Almaz, explains “The guiding concept of the design became: ‘Beautiful and precious diamonds are born out of time and pressure’. I was inspired by the incredible beauty of diamonds, the way each cut is chosen to accentuate the clarity of the diamond and its interaction with light. I also drew inspiration from the astounding length of time it takes for a diamond to form in the earth before being excavated”.
Omar created a truly spectacular design, incorporating a beautiful poem composed by Elen Jeres Ayoub, wonderfully portrayed in magnificent Eastern Kufic calligraphy. Omar said, “The words have been meticulously placed so that the vertical lines create eight zones on the bottle, to represent the Lunar phases in each Lunar calendar month to represent the passage of time”.
The seasons and their times,
And pressures and their effects,
Bear Diamonds as their fruit.
-Elen Jeres Ayoub