Esxence 2025 was nothing short of an enchanting experience for the entire Kajal team. We arrived with excitement for the launch of Ruby, our latest release. A tribute to love in all its forms -familial, romantic, and platonic- Ruby found its perfect setting at Esxence. It embodies the universal love for fragrance, shared by so many around the world, making it a fitting debut for a fragrance that celebrates connection and passion.

Watching people’s faces light up as they experienced Ruby for the first time was truly wonderful. It served as a poignant reminder of why we do what we do - sharing the beauty and joy of fragrance with the world. There’s something deeply fulfilling about seeing others connect with the emotions a scent can evoke. It’s moments like these that make our journey so rewarding.

Esxence is a vibrantly dynamic event, but it’s one that truly revives our energy for the year. Connecting with new partners, as well as reconnecting with current partners, content creators, and friends from the industry, fuels our passion and keeps us inspired. Their reactions to our new launches motivate us to continue creating new fragrances within the Kajal Universe.

Beyond the excitement of innovation, Esxence is about building meaningful connections - friendships that blossom across brands, the shared passion for the artistry of perfume, and a sense of unity that binds us all. Rekindling old friendships and forging new ones, we were reminded of how fragrance brings together people from all walks of life in the most beautiful, collaborative way.

This year, the organization behind the event was flawless - a true reflection of the dedication and effort that went into every detail behind the scenes. Technology has also made impressive strides, enhancing the experience in ways we’ve never seen before. With state-of-the-art devices capturing high-quality visuals and sharing them instantly with the world, digital integration has reached new levels. Immersive screens added depth to the displays, and entire walls transformed into dynamic canvases, telling stories with every glance. It’s awe-inspiring to see how the future of fragrance is unfolding right before our eyes.

Esxence 2025 was a beautiful week - a celebration not only of the fragrances we hold dear but also of the people, the connections, and the artistry that make this industry so exceptional. We are deeply grateful to everyone who visited our stand and shared in the experience of Ruby. This event has left us inspired, excited and enthusiastic for what lies ahead, knowing that the world of fragrance continues to evolve in the most exciting, and meaningful, ways. We can’t wait to see you all next time!

With love always,

The Kajal Team